Almost 90% of the approximately 50 million Brazilian children and young people enrolled in basic education rely exclusively on public education. Therefore, we work in partnership with public education networks to bring quality education on a large scale throughout Brazil.
When a company chooses to invest in education today, it also takes an important step towards reducing social inequality. By prioritizing the cause of education as a strategy for your ESG agenda, your company chooses to generate inclusion and social and economic development in our country. Furthermore, it adds value to the brand itself among its different audiences, connecting more easily with an increasingly aware and conscious consumer market.
Almost 40% of respondents interviewed by the consultancy company EY Parthenon in 2020 consider that brands that contribute to the community could charge more for their products. Almost 60% of those interviewed in the survey “Brands and Positioning in political and social causes”, conducted by Opinion Box in 2021, consider that education should be the main social cause to be supported by brands and companies.
Shall we do this together?
