McDia Feliz

Ordering a Big Mac is believing in education.

Every Big Mac counts!

In 2022, the 34th edition of McDia Feliz, the main campaign in support of children’s causes in the country, was held. On the day of the event, all the funds raised from sales of the Big Mac sandwich are donated to the institutions participating in that year’s campaign.

The Ayrton Senna Institute celebrated its 5th year as the main educational institution in this action. The Ayrton Senna Institute’s ticket purchase in advance is a fundamental pillar for us to make projects that transform the lives of thousands of children and young people throughout Brazil possible. That’s why we always remember: every Big Mac counts!

In 2021 alone, for example, the funds raised at McDia Feliz helped train more than 170,000 professionals in the area of education, benefiting more than 2.3 million students in public schools in several regions of the country.

At such a delicate moment for education, when besides the historical challenges, we are facing all the consequences of the Covid-19 pandemic, the involvement of private companies in the McDia Feliz campaign becomes increasingly important.