Ayrton Senna was one of the greatest Formula 1 drivers of all time. Beside his passion for speed, Ayrton was passionate about Brazil. He longed for a country where everyone had the opportunity to be victorious in their dreams, but he knew that possibility was far from most Brazilians’ reality.

Two months before the crash in Imola, Italy, the driver shared with his sister the will to do something big for the future of Brazilians, especially for children and youth. His wish was added to Viviane's, who was already working for human development as a psychologist and wanted to do more for the younger generations.

Together they would realize this idea, but Ayrton had no time to participate in its construction. Despite the pain of the loss, Viviane and the Senna family decided to take Ayrton's dream forward.

In 1994, Ayrton Senna Institute was created, a non-profit organization that aims to give Brazilian children and young people opportunities to develop their potential through quality education.





Since its foundation, Ayrton Senna Institute has been producing innovative educational knowledge and experiences that can inspire effective practices, train educators and police makers, and propose public policies focused on comprehensive education.

Nowadays, as important as reading, writing and doing math, social-emotional skills, related to your own emotions and to other people, is the key to face challenges in current times. This is why we believe in the full development of students to meet the demands of the 21st century.

By the way: what is the situation of Brazilian education?


UNESCO Chair of Education and Human Development

For our work in producing and implementing knowledge for 21st century education, we received from UNESCO (the United Nations Educational, Scientific and Cultural Organization) the seal for the creation of the UNESCO Chair of Education and Human Development in 2004. We were the first non-governmental organization to receive this recognition, until then only granted to universities.


OECD Partner Organization

In 2012, OECD (the Organization for Economic Co-operation and Development) invited us to join its group of partner organizations. We were the first Brazilian organization in NetFWD [Net Forward], a global network of foundations dedicated to promoting social impact.

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